Retention and Enrollment
#FindYourSpace – Behind the Scenes in the Library
Encourage students to engage with the library by showcasing welcoming spaces, services, and staff using short-form video for Instagram and TikTok. This campaign highlights the library as a dynamic, supportive, and student-centered place.
Academic and Career Success
Academic Fortunes
Engage with new and returning students through this orientation activity, and pass on a little good fortune for the new semester! Special thanks to Erin Gabrielson at Franklin College for this project idea and Canva template.
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Curated for You: Department Flyers
Design a flyer with specific departments in mind. Include new acquisitions, LibGuide links, scholarly resources, and how to set up instruction sessions. You can also shine a spotlight on the librarian liaison for that department.
Access and Affordability
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New Here, Start Here: QR Code Flyer
Customize a flyer to print for the reference/circ desk and/or library doors. The flyer can also be emailed and posted digitally. It includes space for a QR code that links to your website or LibGuide.
Toolkit Tip of the Month
Use a Clear Call to Action
A strong call to action (CTA) tells your audience what you want them to do. Whether it’s an email, flyer, or social media post, the content should guide readers toward a specific action—like exploring your collections, requesting information, or engaging with the library. Using more than one CTA can be even more effective. For example, include one at the beginning to hook your audience and another at the end to reinforce the message. Feel free to experiment with placement to see what works best.