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August 2024 Outreach Toolkit

This page contains library outreach ideas for August 2024. To view the contents of the full Marketing Outreach Toolkit, visit the project LibGuide.

Retention and Enrollment

Book cover with a photograph superimposed over it to look like a woman standing in front of a window#BookFace Campaign

BookFace involves strategically lining up your face or another body part alongside a book cover that features a matching body part so that there appears to be a melding of life and art.

Learn about #BookFace

Academic and Career Success

Fortune card reading: You will learn how much power you have over your own success or failure. librarian@yourcollege.edu, with Franklin College logoAcademic Fortunes

Engage with new and returning students through this orientation activity, and pass on a little good fortune for the new semester! Special thanks to Erin Gabrielson at Franklin College for this project idea and Canva template.

Be a fortune teller

 

A person sitting outside holding a laptop and smiling with a backpack beside him.One-Shot Sessions: Email Examples

Looking to connect with new or unengaged faculty? Check out this stock email text you can customize to fit your audience and needs.

See the stock text

 

 

Blue and teal flyer containing academic department informationCurated for You: Department Flyers

Design a flyer with specific departments in mind. Include new acquisitions, LibGuide links, scholarly resources, and how to set up instruction sessions. You can also shine a spotlight on the librarian liaison for that department.

Create a flyer

Access and Affordability

New Here, Start Here QR code flyer (Instagram Post (Square))

New Here, Start Here: QR Code Flyer

Customize a flyer to print for the reference/circ desk and/or library doors. The flyer can also be emailed and posted digitally. It includes space for a QR code that links to your website or LibGuide.

Customize this template

Toolkit Tip of the Month

GIF of animation with CTAs and illustrations of a heart, chat bubble, paper airplane, ribbon and bell.Use a Call to Action

A good call to action (CTA) makes it clear what steps you want your stakeholders to take. The content leads your reader to the pinnacle of the email, flyer, social media post, etc. With a great CTA, you can convince your audience to check out your collections, ask for information or engage with the library in a specific way. Including more than one CTA is even more powerful. The first pitch can come at the beginning of the content and the second pitch can come at the end of the content, but that’s only one way to do it.

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Sign up to receive the the PALNI Marketing Outreach Toolkit monthly via email.

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