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October 2026 Outreach Toolkit

This page contains library outreach ideas for October 2026. To view the contents of the full Marketing Outreach Toolkit, visit the project LibGuide.

Retention and Enrollment

Black and white Halloween-themed graphic design with spiders, webs, a moon, bats, and zombie hands coming out of the ground. It reads: Shelf of ShiversShelf of Shivers

October is a natural time to draw students into the stacks. Build a display of librarian-selected horror, gothic, and suspense titles, and invite students to vote for the scariest read of the month. Pair the display with a QR code linking to the full list in your catalog.

Create a spooky display (if you dare)

Academic and Career Success

Graphic design titled Writing Center Collaboration with illustration of hands writing in a blank notebook with a plant, glasses, photos, etc.Writing Center Collaboration Follow-Up Email

Make a goal to follow up with the Writing Center to finalize a potential collaboration. 

Follow up on a collaboration

Access and Affordability

social media post with image of historic handwriting American Archives Month

American Archives Month is a great opportunity to show how your library makes history accessible. Feature a collection item, a digitization project, or your archivist at work using this social media post template and the hashtag #ArchivesMonth.

Feature your archives

 

International Open Access Week orange and black logoOpen Access Week

Open Access Week invites the academic and research community to explore the benefits of Open Access, share knowledge with colleagues, and inspire broader participation in making it the norm for scholarship and research." Visit the OAW website to find resources and downloadable graphics to use in promotions.

Get involved in Open Access Week

Toolkit Tip of the Month

icon of a folder with the symbol for download (arrow pointing down)Batch Your Content

Take several photos at once and upload them to Canva so they're ready to use throughout the year. Don't forget, every PALNI-supported library has access to a free Canva Pro seat through PALNI!

Email the Strategic Communications Director for assistance.

Subscribe to the Toolkit!

Sign up to receive the the PALNI Marketing Outreach Toolkit monthly via email.

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